Victor G. Bloede Papers, 1952-1983 and undated.

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Victor G. Bloede Papers, 1952-1983 and undated.

http://www.worldcat.org/oclc/700291917

The Victor Bloede Papers span the years 1952-1983, with the bulk spanning 1962-1983, and consist primarily of speeches given during Bloede's tenure as President, then Chairman, of Benton & Bowles (B&B), as well as speeches delivered during 1973 when Bloede served as Chairman of the American Association of Advertising Agencies (AAAA or 4-A's). Also included are a portion of the autobiography of Atherton Hobler, one of the co-founders of B&B, and correspondence relating to the anticommunist newsletter Counterattack. Topics included in the speeches include corporate finances and budget performance, television commercials, advertising effectiveness, management and business ethics. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

700 items (1.0 lin. ft.)

Duke University Libraries, Duke University Library; Perkins Library

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SNAC Resource ID: 8002997

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 5 Entities related to this resource.

Bloede, Victor G. (Victor Gustave), 1920-1999.

http://n2t.net/ark:/99166/w60p1qrn (person)

Victor Bloede (1920-1999) was an advertising executive who served as President and Chief Executive Officer (1968-1974), and Chairman (1971-1983), of the Benton & Bowles agency. He retired in 1983. From the description of Victor G. Bloede Papers, 1952-1983 and undated. (Duke University Library). WorldCat record id: 700291917 ...

American Association of Advertising Agencies

http://n2t.net/ark:/99166/w6ck2kct (corporateBody)

National trade association founded in 1917 to represent the public advertising agency business. From the description of Records, 1918-1992. (Duke University Library). WorldCat record id: 81999843 From the description of American Association of Advertising Agencies records, 1918-1998. (Duke University Library). WorldCat record id: 38247437 1900 American Advertising Agents' Association ...

Hobler, Atherton.

http://n2t.net/ark:/99166/w6086x3c (person)

Benton & Bowles

http://n2t.net/ark:/99166/w6j7278f (corporateBody)

John W. Hartman Center for Sales, Advertising & Marketing History

http://n2t.net/ark:/99166/w68d3m75 (corporateBody)